Website analytics helps you track and measure the performance of your marketing efforts, evaluate the effectiveness of the website content and promotions, identify problems in the website production and assess what clicks with your customers. Website analytics is complex and involves large datasets with a high number of variables and small businesses often neglect analytics and miss out on a huge opportunity to improve their business overall.
We help you with data analysis and reporting system (even setting it up from scratch) to exploit the value of internal data that you collect and the external market related data you acquire with accurate, timely and actionable insights.
Our strength lies in our ability to provide our clients intelligent and actionable analysis. Orange Analytics helps businesses with website analytics services to provide analysis & actionable insights on:
Traffic analysis - Source of traffic, cost of generation of traffic and the quality of the traffic measured by conversion to leads or sales
Content analysis - Which pages/content are getting the traffic and how they convert, which pages they exit from and potential reasons for exit without desirable action
Path analysis - the various paths that visitors take through the website
Bounce analysis - what campaigns, keywords have high bounce rates, possible reasons for such bounces and ways to optimize marketing spend by controlling bounce rates
Sales funnel and Cart abandonment analysis - profile the sales funnel and discover reasons for abandoning shopping cart
Product affinity analysis - analyze shopping carts and orders to identify product affinities to develop appropriate cross-sell and up-sell opportunities
Customer profiling and Segmentation to develop better communication strategies and to improve marketing campaigns
Multivariate analysis to test and identify the impact of different aspects of your website, promotions and campaigns
We help you uncover the valuable insights hidden in your data by systematic quantitative and qualitative analysis to help with business planning and to improve operations efficiency.
Contact us today to find out how our reporting and analysis can help your business.
Orange Analytics' team consist of experienced and creative IT professionals, designers and developers that are skilled in building complex, innovative, functional, secure and engaging mobile and web applications and services.